Journalism and media education in South Asia have made giant strides into its centenary without much fanfare. It was in 1920 that Dr. Annie Besant offered Journalism as a subject of study along with other subjects at her national university located at Adyar, Chennai, India. It is said that students were provided practical training in Journalism on New India, her publication. We are not aware of any other efforts of this kind earlier to it. Later many more public institutions started imparting courses in print journalism at various levels. However, journalism education per se gathered steam and status only after Independence. Journalism and media education took a big leap in 1980s, when with the boom in electronic and new media, both public and private sector institutions started offering courses ranging from diplomas to doctoral degrees.
However, unlike law, medicine and engineering, journalism and mass communication is not recognized as a professional subject of study by University Grants Commission, the authority regulating higher education in India. For India, the largest democracy in the world, focus on journalism and media education is essential, yet it is considered a general course of study. After a long struggle, the media houses have been made to recognize the value of media education for their employees. Despite these developments there is immense scope for improvement in the quality of media education. Unlike many Western countries, media houses in India and South Asia have not shown much interest in supporting media education in the country. This lack of interest has hurt the quality of media education and lack of industry exposure among educators have often been a point of criticism for the higher education system. In addition, there have been issues of ethicality in the context of fast paced corporatization of media houses. The conventional core values of the media sector have been steadily eroded. Media industry is turning more and more toward event management and objectivity in journalism is replaced by unabashed advocacy. But there no need to despair too much. There are voices of courage and conviction still left in the industry. The impact of globalization on media and media education cannot and should not be ignored. Such issues are aplenty in both the professional and academic sectors for us to discourse upon.
The centenary year of 2020 is not only a milestone to celebrate but also an opportunity to evaluate the achievements and shortcomings as well. It will help us chart an action plan for a futuristic development of media education in the country. The quantum growth should lead us now to concentrate on quality consolidation in terms of instruction and employability.
It is our earnest appeal that individuals and collectives engaged in media education should come together to celebrate the centenary of media education in a befitting manner all over the country. We seek your support and co-operation for a national convention for this purpose where an intellectual churning can be initiated.
Theme and Sub-themes
100 Years of
Decoding South Asian Mystique
The sub-themes listed for in-depth critical discourses are:
Contra- historicity of media education in South Asia.
Media and technology: Evaluation of trends and need for modernization
Corporatisation of media education in South Asia: Pains and pleasures
Ensuring quality in South Asian media education
Media education for subaltern voices
Media universities: For whom the bell tolls
Generalism vs. Specialisation in Journalism: A clinical critique
Ideology and media education: Classroom conundrums
Media literacy: Return to social watchdog function
Media education for language media: A deviant deconstruction
We appreciate the active participation of all the registered participants in the International Web Convention for which this group was made, especially to coordinate with you. We believe, our purpose of creating this group is served to the best leading to the grand success of this Centenary Celebration of Media Education in South Asia.
With most humble submission, we would like to inform you that for any further queries relating to the International Web Convention, you can directly connect us through the social media platforms of Dr. Anamika Ray Memorial Trust as given below as the social media pages of Media South Asia will remain inactive for now.
Programme and Research Team, Dr. Anamika Ray Memorial Trust (ARMT),
A-1, 2nd Floor, Bl-C, SRD Laxmi Niwas, North Jalukbari, Guwahati - 781014, Assam, India
Contact - +91-98641-56550; +91-88765-09966; Email Id -